Values

As founders of the Professional Ski Instructors of Europe (PSIE), we were deeply inspired by the values established by the Professional Ski Instructors of Canada (PSIC). It is our goal to integrate these principles into PSIE, fostering growth and shaping a positive and supportive culture within the ski industry across Europe. Our licensed professional trainers, embodying these values, will serve as leaders and role models within the ski community

FUN

create a fun and safe environment

curiosity

seek to understand, grow competencies, enjoy the journey

kindness

have a positive attitude, be inclusive, empower others

respect

for yourself, for others, for the industry, for the planet

Achievement

work hard, strive for excellence, make a difference

purpose

Create lifelong passionate skiers through expert delivery of mountain experiences.

mission

To empower ski professionals with world-class education & training, fostering a culture of excellence, inclusivity, and continuous improvement. Together, we elevate the ski industry and the overall skiing experience.

vision

To aid and contribute in the education, development and training of ski professionals within the industry.